Commitment + Disclosure
The Neuro CX of Noom Onboarding
Trust, commitment, sensitive disclosure, and behavioral friction across a public onboarding journey.
Independent Neuro CX studies
Three journeys.
One decision discipline.
Concise executive evidence, targeted interventions, and measurable validation plans for moments where trust and decision confidence matter.
The proof portfolio
Independent analysis, explicit boundaries.
Each study separates observed evidence from behavioral interpretation and directional hypotheses. None of the featured companies commissioned or participated in the work.
Legitimacy + Comprehension
The Neuro CX of Medical Bill Entry
Legitimacy, comprehension, uncertainty, and control in Cedar's public medical bill-entry experience.
Evidence Sufficiency + Decision Confidence
The Neuro CX of Trusting an AI Answer
Evidence sufficiency, provenance interpretation, and decision confidence across Perplexity's public answer experience.
The Pique method
Evidence becomes an owned decision.
Evidence
>
Behavioral
Mechanism
Mechanism
>
Potential
Risk
Risk
>
Priority
>
Intervention
>
Validation
Pique Neuro CX applies behavioral science, cognitive psychology, and decision-friction analysis to customer journeys. It does not imply biometric or clinical neuroscience measurement unless explicitly included.
Pique Neuro CX Decision Audit
One critical journey.
Behavioral diagnosis. Prioritized decisions. Validation roadmap.
Starting at $12,500